WHY BRANDS BET ON SPORTS
TRUST
ATTENTION
SALES
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2024 Sponsorship Performance survey by Elevent, with 5,010 U.S. adults and a ±2% margin of error.
The 66% was 59% two years earlier, so it’s rising. A further 28% had recommended a sponsor to a friend.
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Elevent 2024 Sponsorship Performance Survey, U.S. adults, n=5,010.
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Nielsen’s Trust in Advertising study (2021)
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IOC research, Paris 2024.
A global sports marketing consultancy
We work with brands that want to be in sport and with sport properties that want the right partners. Because we see both sides of every deal, we are never working in the dark.
FOR BRANDS
★
FOR BRANDS ★
We help you find the sport, property and partnership that match your business goals, then negotiate it and bring it to life.
FOR PROPERTIES
•
FOR PROPERTIES •
We take your commercial assets to market, bring the right brands to the table and help close partnerships that last.
Seeing the deal from both ends means we know what each side needs, where the friction is and how to get past it.
OUR EXPERIENCE
30+ YEARS
Our partners have worked in the sports industry for more than three decades.
20+ OLYMPIC DEALS
Commercially involved in virtually every Olympic Games since Albertville,
with 20+ partner agreements negotiated with the IOC’s TOP program and Games organizing committees.
EVERY KIND OF SPORT
Our team comes from different sports and different brands, so we know which sport, event or audience fits a company’s goals.
Ready to
Revolutionize
Your Game?
